Other sources list the last name of the company president as "Vernon".
 
The Fourth Estate, May 25, 1912, page 19:

PHILADELPHIA  TO  HAVE  A  TELEPHONE  HERALD.

    The telephone method of news distribution is to have another trial in this country. This time the city of Philadelphia has been selected for the experiment and a company will start the Telephone Herald within a short time.
    The Philadelphia company has Frank Bernon as president, Ivor B. Blaiberg, vice-president and Albert D. Miller, secretary. The latter is in charge of the office.
    The idea is similar to that tried out in Newark, N. J., but which fell through, according to its promoters, on account of lack of working capital. The Telephone News Service idea is patented in the United States, Canada and Great Britain and is owned solely in the three countries by the United States Telephone Herald Companv of New York. Manly M. Gillam, well known through his connection with the New York Herald and other newspapers, is the president. Mr. Gillam was formerly of Philadelphia and was managing editor of the Record for six years; later he was in charge of the advertising department of John Wanamakers Store and for some time past has been advertising counsel for the New York Herald.
    The electrical news idea is being exploited at the present time in Los Angeles, San Diego, Sacramento, San Francisco and Portland, Ore. In Philadelphia it is planned to charge $1.50 a month to subscribers who will be kept in touch with all kinds of news and announcements by schedule during the day, and musical and theatrical entertainment will be provided for them in the evening.