Sacramento Union, April 3, 1912, page 16:


Central  California  Herald  Co.  Ready  to  Do  Business  in  Sacramento.


Local  Musicians  Entertain  Audience  That  Could  Not  See  Them.

    Gathered in a room at 823 J street, a dozen prominent local musical artists entertained scores of friends in the Elks' building and at the Weinstock, Lubin and company store from 2 to 4 o'clock yesterday afternoon when Sacramento was given its first demonstration of the Central California Telephone Herald system. This is the system by which it is proposed to bring every home, business house and hotel in the city in direct touch with the day's news, the fashions, and the best in music, opera and entertainment.
    Briefly, the telephone herald is made possible through the Hungarian invention, the microphone. From a central soundproof room, the news, music, or whatever is to be distributed, is sent out through the microphone to every home, or business house, where receivers have been installed. It matters not how many receivers there are, nor how far the distance. An excellent demonstration of its far reaching possibilities was made about two weeks ago, when President Hadley of Yale from his home in New Haven delivered an address to the members assembled at the annual meeting of the Yale alumni association in Chicago, a thousand miles away.
    In Sacramento, for demonstration purposes, the Central California Telephone Herald company which plans to install a system in Sacramento, has fitted up its central station in the building at 823 J street. Double receivers to accommodate 20 persons at one time have been installed in the company's headquarters at the fourth floor of the Elks' building and another set of receivers to accommodate 25 persons have been installed in the Weinstock, Lubin and company store. The wiring was made easy by leasing wires from the telephone company.
    To Mrs. Frank Zimmerman went the honor yesterday afternoon of being the first to sing for the guests of the Telephone Herald company. When an orchestra had played an opening piece, her voice was heard clearly and distinctly in sweet song, by prominent women of Sacramento who gathered at the Weinstock store by special invitation, and members of the press and others who were the invited guests at the company's headquarters. The program was carried out without a hitch. There were other songs by Miss McBride, Mrs. John Madden, Miss Nada Warrington, George Merril and Robert Lloyd. Miss Alma Imogen Peay was the accompanist. Other numbers were a violin solo by Miss Mrytle Heney, a cello solo by Miss Luella Martin, and a clarinet solo by Harry Boswell. Near 4 o'clock a brief summary of the news of the day was given out and then Mrs. Zimmerman and Mrs. Madden closed the program with a duet accompanied by Miss Peay.
    In every way the demonstration proved a success. For the convenience of the listeners each number was announced by a buzzer 15 seconds before the music began. Then the guests took up the receivers and heard the music as distinctly as though they had been present in the room it was rendered.
    C. J. Ward, vice-president of the company, who was in charge of the demonstration, was highly pleased over the outcome. "We plan, beginning tomorrow (Tuesday) he said, to give demonstrations every day for the next sixty and possibly ninety days. The program will commence at 10 o'clock each morning, and continue without interruption until 4 o clock in the afternoon. The Telephone herald is already working successfully in Los Angeles and San Francisco, to say nothing of Eastern cities, and we want to have it operating in Sacramento.
    "It is our plan when the company is ready for commercial business to carry out a regular program each day, similar to the one in Budapest, the home of the invention. Commencing say at 9 o'clock in the morning we will give the latest foreign news. Then will follow the market reports, the chief contents of the daily press; a half hour for women, telling them of the big sales on at the important stores, and in the afternoon the late news again. Probably from 4 to 5 o'clock will be the children's hour, when music and story telling will be provided for the entertainment of the children. In the evening the best music and opera will be furnished our patrons. And all of this for 5 cents a day.
    "Our news will be gathered by our own editorial department and told over our wire circuits by our 'stentors,' speaking into special microphones. The amusement department will be in charge of a competent director who will bill attractions, famous travelers, lecturers, violinists and the like. He will also arrange with the theaters for direct connection with their stages, also with churches, concert rooms and lecture halls when desired by our patrons.
    "In the pulpit, on the lecture platform, on the stage we will install our microphones which will catch every sound, even a footfall or the applause of the audience, and transmit them directly to the subscriber in his home.
    "The beauty of the system is that it will enable every one right in their homes to keep in touch with the best that the day offers. Our demonstration system here is in charge of Arpad Nemeth, an experienced Hungarian inventor, who had made a number of improvements on the original invention."
    The officers of the company are S. J. Wisher, president; C. J. Ward, vice-president and general manager, and F. M. Bresse, secretary.