BY MARSHALL JEWELL BAILEY | Illustrated by PHOTOGRAPHS |
METHOD I: | How an illustrated telephone catalogue established a "personal relation" |
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One store issues a catalogue list of its goods, which it sends to all of its customers with instructions on how to order by telephone. And, at the head of each page, it publishes the name and portrait of the operator who takes down the message |
METHOD II: | How a hardware man extended his activities through the classified directory |
METHOD III: | How a clothing dealer used a telephone to exploit a special sale |
METHOD IV: | How a telephone number was impressed on the memory by a catch phrase |
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A florist has devised a clever scheme for keeping his 'phone number before his customers--consisting merely of a circular cardboard blank for recording telephone numbers. It may be easily attached to any transmitter |
JUST--FOR, OH! FOR ONE! |
THAT'S OUR TELEPHONE |
METHOD V: | How a business used its telephone number on its bill heads to attract trade |
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A salesman's territory may be extended as much as tenfold by the judicious use of the telephone--supplemented by his card list of customers with their telephone numbers. And the savings he effects in time and carfare sometimes help him to make material reductions in his prices |
METHOD VI: | How a druggist made customers by giving telephone checks with purchases |
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One drug store attracts trade by giving a telephone check--good only in that store--with every twenty-five cent purchase. Another offers daily "prizes" for the customer who telephones in his order nearest to a pre-arranged but secret time |
METHOD VII: | How a weekly "prize" for customers who ordered by telephone attracted trade |
METHOD VIII: | How a telephone bell in the show window is made to attract attention |
METHOD IX: | How one firm impresses its telephone number on its wagons and novelties |
METHOD X: | How a tailor attracts trade by a rebate on orders received by telephone |
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METHOD XI: | How a garage solicits telephone trade by the use of automobile fixtures |
METHOD XII: | How a telephone switch-board in a store window was made a bid for orders |
METHOD XIII: | How a department store made a suburban telephone service profitable |
METHOD XIV: | How one merchant exploited his telephone number by a prize contest |