The first -- and apparently only -- newspaper to partner with Clarence "C. S." Thompson and his Radio News and Music, Incorporated was the Detroit News. However, its station, WWJ, is still on the air.
The Fourth Estate, March 13, 1920, page 9:
ANOTHER NEW ADVERTISING AGENCY IN NEW YORK
____________
C. S. Thompson and J. F. Hubbard have opened an advertising agency at 110 West Fortieth street, New York, to be known as the Thompson Company.
Mr. Thompson, a magazine writer and former newspaper editor, is a member of the Authors League of America, in which organization he formerly served as chairman of the press committee. He has recently been associated with O. K. Davis, secretary of the National Foreign Trade Council, in organizing the seventh National Foreign Trade convention, to be held in San Francisco May 12 to 15. His previous experience in a similar line of work was with the Roosevelt national campaign of 1912, with the Commission for Relief in Belgium, and with the New York State Woman Suffrage party.
From 1905 to 1910, Mr. Thompson was managing editor of the New Haven Register and previously held the position of city editor of the Springfield Union.
Mr. Hubbard was an officer in the United States Army, serving fifteen months overseas in the artillery, and has been associated with Mr. Thompson in business for several years. The Thompson Company is representing the S.G.V. Motor Car Company and the Radio News & Music.
March 13, 1920, page 24:
WIRELESS SENDS AND PICKS UP NEWS ON LARGE SCALE
______
The wireless telephone is being used for the first time as an actual medium of distributing news to the "reader." At the same time, in Cleveland, the first actual attempt is being made to gather news on a comprehensive scale by wireless.
The Radio News and Music Company has been organized to establish sending stations in each city. From these stations news will be sent to owners of amateur wireless outfits. Local newspapers will be urged to take over the service as a means of increasing circulation.
A huge wireless station capable of receiving messages from across the ocean was brought to Cleveland from Philadelphia for the Electrical Show by the United States Marines. Amateurs are asked to send fifty-word news bulletins to the station between 9 o'clock in the morning and midnight.
The amateurs are requested to get their stories from newspaper offices of their localities. In many cases the newspapers have promised to give them the best local news stories of the day.
The Thompson Company, World's Tower building, New York, is agent for the Radio News and Music Company.
