WWJ-The Detroit News, by The Radio Staff of the Detroit News, 1922, pages 7-11:

The Growth of a Service
THE DETROIT NEWS was the first newspaper in the world to install a radio broadcasting station, and the first to increase its social usefulness by furnishing such a service to the public. When broadcasting was inaugurated in the summer of 1920, wireless telephony, although it had reached a commercial stage and was already the hobby of a few enthusiastic experimenters, still remained a mystery to the community in general and was looked upon by many as possibly a familiar source of enjoyment to their grandchildren but of no particular present importance. This sentiment was virtually changed overnight when, in August, 1920, The Detroit News installed its first transmitting station and commenced its regular broadcasting.
    The original apparatus consisted of a De Forest Type OT-10 transmitter, using a 200-wave length. Its range was limited, being, under the best of conditions, not more than 100 miles; and at the time there were, approximately, only 300 operators receiving in the territory covered. The transmission set was in place ready for operation on Aug. 20, 1920, but no announcement was made to the public until a series of experimental concerts had been conducted over a period of 10 days. These concerts were enjoyed by no one save such amateurs as happened to be listening in. Everything was found to be satisfactory, and on Aug. 31, which was primary election day, it was announced that the returns, local, state and congressional, would be sent to the public that night by means of the radio.
    The News on Wednesday, Sept. 1, 1920, carried the following announcement: "The sending of the election returns by The Detroit News' radiophone Tuesday night was fraught with romance and must go down in the history of man's conquest of the elements as a gigantic step in his progress. In the four hours that the apparatus, set up in an out-of-the-way corner of The News Building, was hissing and whirring its message into space, few realized that a dream and a prediction had come true. The news of the world was being given forth through this invisible trumpet to the waiting crowds in the unseen market place."
    It was Aug. 31, then, which marked the beginning of radiophone broadcasting by the press as a public service. The dream of actual vocal contact between points far distant and without any tangible physical union had come true on an astonishingly large scale. The public of Detroit and its environs was on that date made to realize that what had been a laboratory curiosity was to become a commonplace of everyday life, and that the future held extraordinary developments which would affect all society.
    Every week day since that date, and latterly on Sundays, too, The News has broadcast a program to an ever increasing audience. There has been no interruption in this service and the programs have constantly become more extensive and elaborate.
    At first the concerts were confined entirely to phonograph music. Two programs were broadcast daily--one at 11:30 a. m. and the other at 7 p. m.--and after a time, speakers and singers were occasionally obtained to entertain the invisible audience.
    Soon reports commenced coming in from outlying communities that the concerts were being successfully received and enthusiastically enjoyed. The radio has become such a familiar affair in so short a space of time that it seems odd to consider how remarkable this was regarded at the time. The thing from the first held the element of magic. The local receiving set became the center of wondering interest in the little suburban towns. The interest grew and dealers reported a demand for radio materials.
    Then the Steamer W. A. Bradley reported through the Marconi station at Ecorse, near Detroit on the west, that the music of a News concert had been received on the vessel as she steamed along through the night in the middle of Lake St. Clair. This, somehow, impressed the public as even more remarkable than sending the music over land although, of course, it was not. But the notion of a ship far off from land actually comprehending the words spoken and the music played in a little room of a building in a great city seemed a peculiarly significant demonstration of the victory over distance and darkness.
    During the first week of broadcasting a party at the home of C. F. Hammond, 700 Parker Avenue, Detroit, danced to music sent out by the News apparatus and this was considered the local beginning of the social aspect of wireless telephony.
    The man in the street, traditionally skeptical, was much impressed when, in October, 1920, the results of the World Series base ball contest between Cleveland and Brooklyn were instantly sent out to the waiting base ball enthusiasts. The first returns of a national election ever broadcast were given by The News in November of the same year, when hundreds of partisan voters held receivers to their ears and were informed by the voice through the ether that Harding had rolled up an enormous majority over Cox.
    When Christmas season came around in 1920 the number of radio amateurs had greatly increased in Detroit and the surrounding communities. Small boys were becoming enthusiasts and Santa Claus remembered a great many with receiving sets, thus adding members to The News' radio family. Special holiday music, appropriate to the season, was broadcast.
    On New Year's Day of 1921 The News said: "For the first time, as far as known, a human voice singing a New Year's melody of cheer went out across uncounted miles over the invisible ether that is the medium of the wireless telephone when Louis Colombo, Detroit attorney and famous baritone, sent his resonant tones into the mouthpiece at the office of The Detroit News at midnight, Friday."
    And an astonishing achievement was considered to have been performed when those in attendance at a banquet at the Masonic Temple heard a concert received at the banquet hall by means of a three-wire aerial strung along the ceiling.
    By this time the original transmitting set in the News station was found to be inadequate for the increasing requirements and it was almost entirely rebuilt. In the following June a two-wire antenna, 290 feet in length, was stretched between The News Building and the Hotel Fort Shelby. Soon reports, began to come in from distant points that The News' concerts were being heard plainly. Belleville, Ill., sent word that the concerts were enjoyed there, and Atlanta, Ga., delighted the News operators by announcing that the broadcasting was carrying successfully to that "distant place." Meantime, The News' receiving set was catching wireless telegraph messages from remote radio stations, including the U.S. Navy station at Bordeaux, France, and stations in Nauen, Germany, Rome and Hawaii.
    The Detroit News decided to organize its programs on a more elaborate scale. These had previously been restricted, principally to phonograph music and news bulletins, but now musicians were added and theatrical talent booked from Detroit playhouses. The first noted literary man to send out his compositions through the ether to thousands of ear-pieces was Edmund Vance Cooke, the poet.
    So it went until the end of 1921. In December the present ambitious program was instituted. By this time the radio department demanded the entire time of a radiophone editor and two technical men, which staff has at present grown to not fewer than eleven persons regularly employed, the department being divided into four sections--administrative, editorial, program and technical. There is a supervising editor, two reporters, a secretary, stenographers as required, a program director and assistant, and a chief radio engineer and four engineer-operators.
    The department occupies 3,003 square feet of floor space on the fourth floor of The News Building, divided into editorial and executive offices, instrument and operating room, laboratory, auditorium and producing studios.
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WWJ is not a person. WWJ is the Detroit News radiophone station. WWJ is not the initials of any name. It is a symbol. It was issued to The Detroit News by the Government in conjunction with the federal licencing of this broadcasting plant. When the thousands of members of the Detroit News radio family hear a voice saying, "This is WWJ, The Detroit News," they hear a voice that personifies this station and this radiophone service--but it isn't always the same voice. It may be a different voice for the various schedules of the day, but always the voice speaks for the whole radiophone service of The Detroit News.
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WWJ Staff
The  Radio  Staff  of  The  Detroit  News
Upper row: Edwin G. Boyes, Walter R. Hoffman and Keith Bernard, engineer-operators; Genevieve Champagne, secretary; E. Lloyd Tyson, assistant program director; Elton M. Plant, reporter. Lower row: Charles D. Kelley, department editor and supervisor; Howard E. Campbell, chief radio engineer; William F. Holliday, program director; G. Marshall Witchell, reporter.